Keyword Research – Why is it So Important?

So you’ve heard all the buzz about the best keyword research tool. The one that gives you the most insight and can ultimately help you gain more traffic for your website. But how do you know which one to choose? And more importantly, how do you get the most from your SEO investment?

One of the most important benefits of incorporating keyword research into your content marketing strategy is to have more keywords in your overall content so that you have more ways to promote those keywords. However, this doesn’t mean just throwing out words that aren’t converting. Instead, you want to use them sparingly to ensure you’re getting the most bang for your buck.

For example, let’s say you decide to go with a keyword research service to find top ranking keywords to target. What good is a tool that just ranks keywords based on their search volume? Since the goal of seo optimization is to get people to your site, the goal of your keywords is to have the highest search volume. If you choose a tool that only looks at search volume, you may end up with a lot of traffic that eventually dries up.

On the other hand, an SEO company will be able to drill down even further to find the highest converting keywords for you content marketing campaigns. This may mean pulling out the “old reliable” and “trendy” keywords and finding ways to incorporate those into your pages containing content. You might also find the most relevant keywords from your competitor’s. Perhaps there are some themes you follow that are similar to theirs but with different words that capture your audience. This is where your relationship with your competitors can make all the difference in the world when it comes to building your site and gaining more traffic.

Keyword research tools such as keyword explorer offer more than just a list of high rank keywords; they offer a whole slew of other information as well. First, they offer you a breakdown of how many searches are done on each keyword. Next, they show you a breakdown of where each of those searches originated from, how many competitors are targeting that keyword, how many backlinks are pointing at that site (which is important because search engines look at the number of links a page has and rank them according to their relevance to a query), and lastly, how popular the site is in relation to the search volume for that specific keyword. All this information allows you to not only increase your own traffic, but to also find new niches to target.

One service that stands out above the others is kinder. kwfinder offers a handful of very unique and handy tools that allow you to pull together not only the most relevant keywords for your page, but also to find some truly standout features within your niche that others don’t have. For example, rather than sorting through lists of keywords, you can pull them all into one category. This makes it much easier to come up with a list of keywords that actually have value to your business.

Finally, one of the best tools out there that really isn’t talked about as much is keyword density. It’s staggering how often SEO analysts forget to factually count how many times a keyword appears in their articles. This can seriously hurt your search engine optimization efforts and could easily see you lose a lot of your ranking points (not to mention the time it takes you to research and write articles that are completely SEO friendly).

If you want to rank on the first page of search engines you will need to master keyword density. It really is one of the most important aspects of search engine optimization, and it will take some time to work on. But if you spend the time doing it right, you will reap the rewards in no time at all. Once you start seeing a steady increase in traffic and your rank starts climbing, you’ll know it was worth the effort.