One of the main tools in any SEO campaign is keyword research. Keyword research is the process search engine optimisation experts use to identify and study various search terms that online users enter in search engines in search for particular products, services or information. Keywords are essentially related to searches, which are commonly asked by online users when they search for a particular product, service or information on the internet. A good keyword research tool can help you identify profitable keywords for your SEO campaigns. But in order to perform good keyword research, it’s important to understand how the whole process works.
You would first need to identify a set of targeted keywords and related search phrases, which you will then use as elements in an SEO keyword research. The set of keywords will be used in determining the relevance of a website in terms of search phrases used by online buyers. For example, if you are selling a camera online, your prospects may specifically look for digital cameras. The key to your online marketing success is getting a keyword research right and targeting it with specific keywords that target your niche market. Once you have this information, it’s best to put your attention towards refining it.
The next step is to identify your main keyword set. Your keyword planner should allow you to identify your core set of keywords which you can use in your content and on your websites. Keyword planner is also useful for identifying your niche markets. If you haven’t found a good keyword planner, it’s time to do some searching around. Use your favorite search engine and type in “online keyword planner” or “SEO friendly keyword planner” to find a good keyword research tool that suits your needs.
Your keyword matrix should be primarily based on a single keyword. As an example, if you are selling watches online, you should limit your search volume to either ‘watches’ or ‘watch’. This keeps your conversion rate optimized and increases the chances of making sales. Make sure your keyword matrix shows daily searches as well as monthly or yearly average search volume. This will give you an idea of your ideal target market and help you build your campaigns with high search volume, but low conversion rate.
Your keyword research tool should allow you to choose single words that are grouped together. The grouping of keywords should be very specific. For example, you would want to group all single words that consist of a car, truck, etc. In our example, the search volume would be “car watch” and “truck watch”. You may want to do more keyword research in order to see how many other single words consist of those keywords and how much search volume is associated with them.
For your seo keyword research, it’s important to identify your buyer personas. There are three types of buyer personas – regular, occasional, and long-term. By identifying your buyer persona, you will know which keywords will work best for you and your campaign.
Long-tail keywords are more competitive, but have less competition overall. Because they have less competition, they have a much lower search volume. To get a good idea of the competition for a given keyword, check out the competition level for the search volume compared to the total number of times that the keyword appears. For instance, if a keyword has only been used once, there’s not much competition associated with that keyword. Long-tail keywords can take longer to generate traffic due to their lower search volume, but they can also save you a lot of money.
Keyword tool can greatly help your keyword research. They provide you with the exact data that you need to make a great keyword choice. Be careful to look at these tools carefully and not just trust what they say. Using a free keyword tool isn’t always a good idea, so using a paid tool is the way to go.