How to research keywords for SEO is the single most important thing you can do when optimizing your site. Keyword research is the cornerstone of any successful online marketing effort. The single objective of keyword research is simply to figure out what your potential target audience is looking for, and what it will take in order to actually rank well for those words. Without knowing what keywords to target, how can you truly optimize your site, what content to create for your audience, or even know what backlinks you should be developing for your site? Let’s talk about these concepts a bit more to help you understand how to research keywords for SEO.
The first step in learning how to research keywords for SEO is to get started with an effective research tool. I would suggest using the free WordPress plugin called Wordtracker. This free plugin can help you determine which keywords and key phrases are currently used by your target market to find you on Google. It displays the top ranking sites that appear in organic traffic according to your chosen keywords. The plugin also provides easy tracking of the campaigns you’re running so that you can see exactly where your efforts are working.
Once you have determined the right keywords to target, you want to find a high volume niche market that has a lot of potential customers. For this step, I would definitely use a keyword phrase analysis software like Wordtracker. By doing this step alone, you’ll save yourself a lot of time. Many potential customers miss out because they aren’t researching keywords and phrases to target their campaigns. By taking the time to analyze the competition, you can increase your chances of finding success much faster.
After selecting the right keywords for your campaign, the next thing you need to do is decide what seo strategy you will use to leverage your chosen keywords. In my experience, one of the best ways to gain the full benefit of your keywords is through search volume optimization. The idea behind search volume optimization is that you’ll drive a high search volume to your site, leading to organic traffic and higher search engine rankings.
Most people think that keyword research only pertains to choosing keywords to market your site with. The truth is you have several other important factors to consider when optimizing your site. These include meta tags, ALT tags, titles, headings, images and more. It’s common for many new internet marketers to overlook these things and focus more on the keywords and page titles. While this may work initially, search engines are constantly revising their algorithms and you have to stay on top of them in order to be successful online. You must learn how to research keywords for seo strategy.
When performing this task, it’s important to understand that your keywords can have opposite meanings. For example, the term “male” can mean “adventurous” or “macho”. Therefore, your top SEO strategy keywords should have the same meaning whether you intend to rank for male or female demographics. This means that if you’re ranking for male baby boys, you should avoid using the term “baby” to promote yourself and focus on “boys” or “baby”.
The last step in learning how to research keywords for SEO strategy is learning how to optimize your meta tags, ALT tags and titles. Each of these elements play an important role in the ranking of your web pages and they can vary depending on the intent of your site. For example, you may want to rank for the word “blog” in order to drive organic traffic to your blog posts. Your ALT tags should reflect this meaning and the specific keywords associated with your page or post.
There you have it. I hope you’ve learned a few quick tips on how to research keywords for seo. While it’s always best to leave the SEO strategy function up to a professional, sometimes it’s easiest to learn how to do it yourself. If you use a free keyword tool like the Google Keyword Research Tool, you can quickly learn the ins and outs of SEO keyword strategy.