How to do keyword research? It sounds like one of the easier SEO tasks. After all, you can just do a Google search for “how to do keyword research” and there will be dozens of sites pointing to all sorts of tips on how to do it. And who doesn’t want to save some money doing these things? But what if you’re doing it wrong?
For starters, let’s take a look at how to perform keyword research. Keyword research is really a core SEO function that involves researching and identifying popular keywords and key phrases that searchers enter into the search engine -in an effort to figure out what to target. To perform this, you’ll need to understand the primary SEO tools used by most webmasters. These tools are called “keyword analysis tools” or “keyword popularity tools.” But just because they sound like the name of an outside tool doesn’t mean that they’re anything more than ordinary applications.
The best SEO software, however, is something completely different…it can actually help you find the most important keywords for your particular niche. That’s right. When you’re performing keyword research, it’s not enough to just look at the average number of searches performed for a given keyword. You need to know how many queries were made on that keyword to get an idea of whether it’s a good idea to rank for it or not.
So, how does this work? Most decent seo software tools provide prospective students with a huge database of keywords and related searches. Free keyword research tools, which are sometimes available online, allow you to run searches based on particular words, to see how they rank within the search engines. (Why do I recommend free keyword research tools? Because they’re really great for learning the ins and outs of how search engines work and what is important in terms of keyword research.)
Another important point to remember when conducting keyword research – especially if you’re tackling a SEO project – is that it’s a numbers game. The more searches that you conduct, the more competition there will be. And the more competition there is, the more effort it will take to rank well. But how do you know how many potential customers you’ll actually attract? This can be calculated using a number of different techniques: customer demographics, competitor data, search volume patterns and various other analytic methods.
Fortunately, there’s a way to answer this question before you even begin your SEO project. Using a keyword difficulty tool can help you see how many queries the top ranking sites get, how their relative difficulty level is, how the competition compares to your own target market and how long it takes for each keyword to stay on top of the list. This can give you a good idea of how you might proceed and whether you need to make any changes or modifications to your strategy before you get started. This tool is particularly useful for beginners, as it can give a realistic impression of how difficult your particular task will be.
One of the most important steps in SEO is step one, getting your site ranked well in the major search engines such as Google, Yahoo or MSN. Step two of the course involves getting onto these sites and doing everything you can to improve your chances of being noticed by customers looking for the products or services you offer. Keyword difficulty doesn’t have to mean that you need to be at the top of the rankings for every individual keyword; in fact, you should aim to rank in the top three or four keywords for the best results. The more keywords you’re able to rank in, the better search engine results you’ll receive, which can help you attract more customers.
As you continue to analyze keywords for SEO, it will become clear which are the best keywords for your chosen niche and which ones you should leave alone. The key to success with this step of your keyword research is being able to identify which longtail keywords are worth the effort of your time and attention, while making sure those keywords aren’t too competitive. You should also be able to identify those keywords that will achieve you the greatest benefits with your chosen strategy. For example, you may want to use longtail keywords for your website’s conversion rate, but if the competition for those keywords is high, it may not be worthwhile as the conversion rates on the low-cost longtail keywords may be lower than on the more expensive, high competition longtail keywords.