In this article you will learn how to do a keyword search in order to see how it is done for your own SEO needs. SEO is optimization of your site for higher ranking in search results. One part of this SEO process is utilizing keywords: specific words and phrases that define what your site is all about. Then Google applies that information to your site to see which content is most relevant to a certain search query, and how that content should rank according to search terms. Here are some ways to do a keyword search on your website.
Google’s own tools provide a great way of learning more about the intent behind search behavior. Google Analytics is a free service provided by Google that allows you to track keyword usage over time. Keyword data can also be obtained through third-party software like Open Site Explorer. Google’s CPC (Cost Per Action) campaigns provides a wealth of information about the people who are clicking on those ads as well as the number of times that particular ad appears.
Step two is getting more head terms associated with your keywords. You need to identify your main keywords and look at the competition for each one. You want to see how they are positioned in the search volume, as well as how many times those head terms appear per month in the search volume. The average number of times per month is 10.5. If your main keyword is one of the highest on the list, you may want to focus on optimizing that term so that you are listed closer to the top.
Step three is getting more content related to your primary keyword. In the Google sheet, click on the link for the “Topic” field. On the left side, there are lists of topic types. Click on the “Topics” tab and then click on each one. Each topic has a volume that represents how many searches are being performed for that specific content within the Google database. A higher number of searches related to that topic indicates a higher value.
Step four involves the actual keyword research. Using the keywords you identified in step 1, do a keyword research search using the Google AdWords Keyword Tool. If you are not familiar with the tool, scroll down to the bottom. You will find a lot of helpful information including how to do keyword research, how to maximize your keywords, the optimum length of a title tag, and much more. By using the AdWords Keyword Tool, you can determine how to rank for the most relevant keyword search terms and make the necessary modifications to your site to achieve the highest page rank possible.
Step five involves the actual keyword ideas generation. Once you know what the words are that you want to rank for, you need to write articles about those terms. Submit the articles to article directories, to blogs, to forums, and to web 2.0 sites that have high traffic of visitors who are interested in the specific topic you are covering. Once you have done this, the search engines will start to pick up on your keyword research and you will start to see search results begin to appear in the search results pages.
The final step is to use the marketing automation platform to create content based around those keywords. The marketing automation platform will allow you to create content in the form of blog posts, press releases, website content, EzineArticles, videos, podcasts, and more. The point here is to create content based on the keyword phrases you identified in the last step. This will create the desired keyword results in the search engines and help you get your site ranked for that term in the organic search results as well.
Creating content around the keywords you identified in the previous steps is important to achieving success. It is a matter of creating quality, useful content with the intent to achieve the best ranking possible. Content with the intent to rank well will include your blog posts, press releases, website content, EzineArticles, videos, podcasts, and so forth. This type of content will help you reach the desired intent of your target audience and the engines will reward you with a good organic ranking.