How Important Is PPC Analysis Tools?
So, you’re about ready to discover which keywords to bid on in Google AdWords. That’s great – but how exactly do you do it more efficiently? Luckily, there are companies like agencies that have expertise running many Google AdWords campaigns, while possessing extensive SEO knowledge as well. But how exactly do they do it better than other marketers? In this article we’ll show you a little trick that can increase your website’s chances of making the grade with Google.
If you’ve ever run into the Google keyword search engine, then you know how important it is to comprehend the way that the program works. A good PPC keyword research tool will allow you to run both long-term and short-term keyword bets based on a particular set of criteria. You might think that keyword research is only relevant for the creation of long-run ads – and indeed it is. But what happens if you want to test a new campaign before committing to it? How are you supposed to accurately identify which set of terms and algorithms will produce the best results?
There are several different ways to do it, but the most precise way is to run an exhaustive keyword analysis campaign on your own. In other words, you’d conduct searches using the exact set of keywords you’d want to use for your own campaigns and then analyze the top 100 keywords according to each search’s results. Afterward, you can use the data to create accurate long-run predictions of which AdWords keywords will be the most profitable ones.
One way to do this is through Google’s internal tracking tool called the Qualifier Tool. The Qualifier Tool shows you two things: the quality score of each individual PPC keyword, and the cost per click results for each one. For instance, when you run a search for “affiliate marketing tips”, the tool will show you the top 10 matching ads according to quality score. It will also show you how many visitors each of those ads has, as well as how many of those visitors clicked on the ad. And last but not least, it will show you how many sales links were generated from each click.
The goal of this digital marketing metric is to give you insight into the number and quality of customers who are attracted to your specific keywords. The good news is that the quality score you get from Google’s Qualifier Tool can also help you make better PPC ad campaigns. But there is a caveat. Since the Qualifier Tool displays only the exact ad campaigns you’ve conducted, it won’t show you the full range of keywords that you can use for your own ad campaigns. This is where PPC keyword research tools become particularly useful.
Keyword research tools will allow you to drill down into your desired keywords, targeting only the demographics of people who would be most interested in buying your products. You’ll quickly see which of your competitor’s ad campaigns are performing well. You’ll also have an idea about the keywords your competitors are using, as well as the keywords that bring in the most traffic.
Once you have identified keywords related to your business, you need to find ways to drive traffic to your website. Ideally, you want to have the highest quality of conversions – that is, people who are actually interested in what you have to sell. But even if you have a high quality conversion rate, if no one actually clicks through to your landing page, your conversion rate won’t get you any extra sales.
Fortunately, there are several online analytical tools such as Google AdWords Keyword Generator that can help you identify high quality keywords for your PPC campaign. You can also use tools like Google External Keyword Tool to identify potential competitors’ keywords. The more keywords you’re able to identify, the better prepared you’ll be to take advantage of those keywords in your PPC marketing. And when it comes to landing page optimization, using a quality PPC keyword research tool like Google AdWords Content Network Tool is an absolute must! By doing so, you’ll be able to drive more qualified traffic directly to your site.