A Guide to Keyword Research for SEO. A thorough, complete guide to keyword research, containing what tools you will need and where to start. Authors: Wendy Martin and Michael Schimmer (eds.) Digital Marketing, 6th edition.
Summary and Introduction. This guide to keyword research provides an overview of the process of optimizing a website for the search engines. Then it describes the different ways of researching keywords for SEO and outlines keyword difficulty. It finally concludes by briefly considering the benefits of keyword research for SEO as well as how to implement a strategy for keyword targeting. Keyword research is one of the most important steps in building an effective strategy for SEO. Keyword difficulty is also an important consideration, especially if your plan is to target the top keywords for the search volume of a particular product or service.
The first part of the guide gives an overview of the concept of SEO Keyword Research for beginners and goes through the basic steps of keyword selection, researching phrases, and starting point and strategies for optimizing. The second part explains the basics of keyword tools such as Google Keyword Insights and Google AdWords. The third section describes the relationship between Google AdWords and Google Places. The fourth section discusses the main ways in which you can get search volume for a certain phrase using AdWords and provides tips for using the tool to optimize for that phrase.
In the second part of the guide to SEO Keyword Research, the authors describe the concept of ranking volume and discuss factors influencing the difficulty of keywords for search volume. Finally, they describe some common mistakes and recommend avoiding them. They also explain the importance of starting point and how it can affect your ranking.
The third and final part gives some tips for selecting the right keywords. It starts by describing the two types of categories that exist in the domain of searchable keywords and then goes through a detailed explanation of each category. After that, the authors describe how to identify a niche in which you have a keyword difficulty leveling challenge and how it relates to your AdWords campaign. They also provide a brief overview of the importance of starting point in terms of keywords’ difficulty for search volume.
The first part of the guide to SEO Keyword Research explains some terms and their definitions. The second section compares selected keywords to the target market and examines how these terms relate to your specific business niche. The third section looks at a few common mistakes made when optimizing for specific keywords and addresses those issues. It then goes through a sample keyword list and discusses the importance of starting point in terms of competitive advantage. Finally, it discusses some strategies for increasing the volume and quality of organic traffic coming to your website. The four-part guide to SEO Keyword Research is comprehensive yet quick to read and understand.
The value of a good guide to SEO Keyword Research can be clear when you consider how it relates to your goal of increasing search volume for specific keywords. First, as you gather and compare competing phrases, you are helping you select the most valuable terms for research. The goal is to select keywords that not only have low competition but also a high volume of searches. In most cases, low competition means low volume but high potential for growth.
As you research and compare the phrases in your target market, you will see what keyword difficulty lies within the market. If the phrase has a high level of keyword difficulty, you know that it will take quite a bit of research to rank for that term. In the case of low competition but low volume, you may find that there are several phrases in the target market with low keyword difficulty that will rank well for your target term. You may not need to invest a lot of time to rank for those phrases.